Bilbao Incentive: From San Mamés to Guggenheim

Way2events looks back with satisfaction on a unique incentive trip to vibrant Bilbao, where a select group enjoyed three days of Bask culture, gastronomy, and unforgettable experiences. The bustling atmosphere of this Northern Spanish city provided the perfect backdrop for a diverse program that catered to both culture and sports enthusiasts.

Culinary Delights and Football: Bilbao’s Highlights on Day 1

Upon arrival in Bilbao, after a smooth direct flight, participants were immediately immersed in the local atmosphere with lunch at one of the city’s most iconic cafes. This historic venue, located in the heart of the city, exudes the charm of old Bilbao. Surrounded by colorful azulejos, murals, and Moorish architecture, guests enjoyed their first taste of Bask cuisine, indulging in local specialties. This culinary start laid a strong foundation for the rest of the incentive, setting the tone with the rich flavors of the Bask region for the upcoming explorations throughout the city.

In the afternoon, participants were given an exclusive behind-the-scenes tour of the San Mamés Stadium, the home of Athletic Club Bilbao, affectionately known as ‘La Catedral.’ Here, they discovered the stories of one of Spain’s oldest and most beloved football clubs, as they were guided through the dressing rooms, press areas, and the VIP box. With breathtaking photos as a memento of this impressive stadium and the Bilbaínos’ passion for their club, the group left the stadium feeling inspired and reenergized.

The first day of this incentive was stylishly concluded with dinner at a very special location, where Bask traditions and modern flavors came together. With dishes prepared using fresh, seasonal ingredients and accompanied by refined local wines, the group enjoyed a relaxed evening of togetherness in a warm, elegant setting. The dinner’s inviting atmosphere and attention to detail provided the perfect ending to a diverse first day, stimulating both taste buds and minds, and setting the tone for the rest of the program.

A Day Full of Flavors, Culture… and Rain

The second day of the incentive in Bilbao began with rainy weather, prompting a flexible adjustment to the program. The group started the morning with an inspiring visit to the iconic Guggenheim Museum, where modern art and Frank Gehry’s spectacular architecture converge. After a cultural morning, the program continued with a refined lunch at an award-winning venue, where chef Eneko Atxa enchanted everyone with his creations made from local ingredients.

With the rain now gone, the group enjoyed a relaxing afternoon bicycle tour through Bilbao, led by a local guide. Participants explored the historic center and cycled along the banks of the Nervión River, appreciating the contrast between modernity and tradition.

The day concluded with a Pintxos Tour—a culinary exploration through three charming restaurants, where the group savored refined pintxos in a friendly atmosphere. The relaxed conversations and shared flavors strengthened team spirit, making this day a resounding success.

A Farewell in Bask Style

Following two days immersed in culture and culinary indulgence, the final morning of the incentive in Bilbao started with a relaxed breakfast at the hotel. The group bid farewell to lively Bilbao and departed home on direct flights. The unique combination of gastronomy, culture, and sports left a lasting impression on all participants.

Your Next Incentive in Bilbao?

This three-day incentive in Bilbao once again demonstrated that way2events is a reliable partner for top-level incentives. The perfect balance between flexibility, a well-thought-out program, and attention to detail ensured that the group not only returned home inspired and motivated, but also with strengthened team spirit.
Ready to plan your next incentive in the Bask region? Contact us and discover how we can turn your trip into an unforgettable experience.

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