Unique Euro Cup Activation for Brussels Airlines

Enthusiasm and Connection in Brussels and Antwerp

At the first match of our national football team during the European Championship against Slovakia, way2events organized an absolutely spectacular activation in the fan villages with big screens in both Brussels and Antwerp. The goal was to let the passion of the supporters for their heroes shine and simultaneously put Brussels Airlines in the spotlight in a unique way.

Way2events provided a breathtaking photobooth experience, where fans had the chance to immortalize themselves in a setting straight out of a football dream. Additionally, enthusiastic and friendly hostesses in custom-made, eye-catching outfits added extra cachet to the whole atmosphere. We distributed hundreds of Brussels Airlines flags as merchandise, allowing fans to loudly and clearly show their support for the team.

Interaction and Contests for the Fans

Our spectacular action offered Brussels Airlines a unique opportunity to show their support for our Belgian top players in Germany through the fans in a grand way. Fans were invited to upload their best fan photo and tag Brussels Airlines, giving them a chance to win exclusive plane tickets. This not only resulted in an abundance of beautiful content for Brussels Airlines' social media, but also encouraged fans to share their enthusiasm and pride with even more passion.

This approach gave fans a unique opportunity to cheer on our national team in a personal way while taking home a tangible proof and lasting memory of their visit to the match. It was a win-win situation: Brussels Airlines received unparalleled exposure, and the fans experienced a unique, extraordinary event with a chance to win something truly special.

Euro 2024 Activation during Belgium-Luxembourg on June 8th

In addition to the European Championship match against Slovakia, way2events created an equally grand experience during the friendly match Belgium-Luxembourg on June 8, 2024. During this event, way2events distributed no less than 500 colorful Belgian Brussels Airlines flags to passionate supporters at the stadium. Four hostesses, dressed in elegant stewardess costumes, ensured that the flags were handed out with flair and enthusiasm, adding even more color to the stadium!

Successful Activation and Brand Experience

The integrated approach of way2events and Brussels Airlines has proven that a combination of brand activation, interaction, and contests can have a powerful impact. An unforgettable experience was created for the fans both during the European Championship and the friendly match, taking the connection and enthusiasm to a higher level.

Would you like to discover how way2events can make your brand shine during major events? Contact us today and explore the possibilities for your next activation. Together we create an unforgettable experience.