Planning an event can be a herculean task, with about a million things to worry about, from budgeting to booking speakers to marketing and more! There’s probably no way to make it a completely stress-free, but there are definitely ways to make it a little easier.

Inviting bloggers boasts several advantages, including extra promotion and valuable trust-building. Respected industry bloggers are regulars at conferences, expos, and summits; many marketers have caught on and are welcoming them with open arms.

You can count on influencers to be active participants in the event because they need to get as much information as possible to bring back to their readers. Furthermore, influencers are industry experts in their own right and could contribute insight to discussions. This will turn into a rewarding experience for both the blogger and the speakers.

You can still choose for the more traditional option and lean towards a press event. Years of experience have taught us that there are some factors which you need to take in account before starting to send invites around.

Press breakfasts or luncheons are more appropriate for non-breaking news, whereas a press conference may be more suitable for breaking and urgent news. It is important to work with reporter deadlines when deciding the details of a press event. Rely on the experience of way2events in this field. We will make it happen!

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Press & Influencer events | Product activations & launches | Public events | Roadshows